Shiseido Ice Skating Show – Dubai Mall

Luxury met velocity in an unexpected space—an ice rink in the heart of Dubai Mall. For Shiseido’s flagship launch, Tony was brought in to direct and choreograph a bespoke ice skating show that would reflect the brand’s timeless elegance and modern edge.

He didn’t just choreograph skaters—he composed an entire sonic and visual atmosphere. From the first note to the final glide, every element was intentional. Dancers melted into figure skaters, movement brushed against fashion, and the music—crafted under Tony’s direction—wrapped it all in cinematic grace.

His vision was to create a performance where every moment felt like a moving portrait: seamless, fluid, and rich in emotion. By fusing contemporary dance with skating technique and Shiseido’s design language, Tony brought a poetic energy to the rink—turning a commercial activation into an unforgettable work of art.

For audiences and brand partners alike, it was a moment of pure immersion: movement that mirrored beauty, motion that echoed meaning.